Upstanders Challenge
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Upstanders Challenge Overview

In honor of Upstanders Season 2, the Starbucks Foundation is launching the “Upstanders Challenge” to celebrate charities that are making a difference in their communities. The Foundation will award twenty-five (25) $25,000 grants to eligible 501(c)(3) nonprofit organizations in the US. In addition, the first 200 submitters will receive a $20 Starbucks eGift.

How to participate

  1. Create a short video that explains what makes your favorite charity an “Upstander.” Be sure to say the name of the charity you are nominating and how it creates positive change in your community. Videos should be 2 minutes or less and do not need to be highly produced – shooting them on your phone is great. But be creative!

  2. Upload your video to this challenge page. Be sure to follow the instructions during the upload process to properly select your charity. You will receive an email from Indi when your video has been approved for posting, which could take up to 24 hours.

  3. Start generating “Buzz” across social media and tell your followers you’ve entered your favorite charity in a contest.

     • Share Share from this page into Social ; and

     • Have your friends watch, like Like and share your video on Indi and social media!

Note: Charities are not limited to one video. Encourage other supporters of the charity to upload their own videos and generate Buzz to contribute to the overall team score for that charity. The charities that generate the most aggregate Buzz will become finalists.

Prizes and Determination of Winners

A panel of judges will select 25 winning charities to receive a $25,000 grant out of the top 40 Buzz-getting charities. Judging will be based on the following criteria: 40% based on the inspiration of the organization's story, 40% based on the community impact of the organization, and 20% based on the creativity of videos submitted for each organization. Winners will be determined and announced by Nov 30, 2017.

Challenge Rules and Terms:

A purchase of goods and services is not required and will not increase chances of winning. You will be required to agree to the official Upstanders Challenge Rules prior to uploading. The Challenge Rules, Terms of Use and Privacy Policy are also available in the PDF documents below.

Contest begins Monday, October 9, 2017 at 6 pm (PT) and ends October 31, 2017 at 11:59 PM (PT)

Are you a Starbucks partner (employee) or Starbucks licensed store associate? Click here to enter the Upstanders Challenge Partner Edition.

Awards

  • 1

    Judge's Picks

    Prize: $625,000 Grants
    The Starbucks Foundation will award 25 organizations from the top 40 Buzz getters with a grant of $25,000.
  • JP

    First 200 Submissions

    Prize: $20 Starbucks eGifts
    The first 200 submissions will receive a $20 Starbucks eGift!

Charity Leaderboard

  • Southeastern Guide Dogs, Inc.
    125,215
  • HANCOCK PARK ELEMENTARY SCHOOL BOOSTER CLUB
    82,192
  • PROGRESSIVE ANIMAL WELFARE SOCIETY INC
    62,852
  • BRACKEN S KITCHEN INC
    62,293
  • AKSHAYA PATRA FOUNDATION USA
    56,001
  • TEAM RED WHITE & BLUE INC
    49,785
  • Col. Potter Cairn Rescue Network
    43,532
  • Esposas Militares Hispanas USA Armed Forces
    35,672
  • GIRLS ON THE RUN INTERNATIONAL
    30,159
  • World Relief Corp. of National Association of Evangelicals
    29,775
  • Trauma Intervention Programs of San Diego County Inc
    27,272
  • YMCA
    22,255
  • WARRIOR CANINE CONNECTION INC
    20,841
  • Arizona Helping Hands
    20,202
  • Food Bank of the Rockies
    19,758
  • Campus Pride, Inc.
    19,575
  • COMMON CIRCLES
    19,214
  • Second Harvest Community Food Bank
    18,956
  • VALLEY GIRLS AND GUYS
    18,313
  • JARED ALLENS HOMES FOR WOUNDED WARRIORS
    18,226
  • City Year, Inc.
    17,890
  • WOMENS BUSINESS INCUBATOR
    17,261
  • CAMP KOREY
    16,145
  • INTERNATIONAL EXAMINER
    16,010
  • PROJECT GLIMMER
    15,446
  • Learning Tree Inc
    15,262
  • Grace Centers of Hope
    14,766
  • UCI ALUMNI ASSOCIATION
    15,000
  • Backpacks 4 Kids AZ Inc
    14,670
  • CARING FOR MILITARY FAMILIES THE ELIZABETH DOLE FOUNDATION
    14,641
  • LIVEWELL COLORADO
    14,318
  • YMCA of Greater Seattle
    14,219
  • THE CHILDRENS SCHOOL
    13,341
  • PARTNERSHIP FOR STRONG FAMILIES INC
    12,584
  • POSITIVITY PROJECT
    12,502
  • DISABILITY RIGHTS ADVOCATES FOR TECHNOLOGY
    12,414
  • JEWISH FAMILY SERVICE
    12,296
  • Emma's Torch Ltd
    11,729
  • Inside the Outdoors Foundation
    11,483
  • US CHAMBER OF COMMERCE FOUNDATION
    11,106
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